Let's get inside of the practical tactics that are used by a media minister, including examples of video techniques and the purpose of metaphor. Though the subject of metaphor might sound like the pursuit of a literary critic who reviews printed novels, it is actually the bedrock tactic for media ministry.

The metaphor is the single most important element of media ministry design.

The metaphor ...

See All Videos in This Series: Stop | Follow | Lead | Go

"Hi, I'm a Christ-Follower."

"And I'm a Christian."

So begins the "Christian vs. Christ-Follower" video, a viral hit on YouTube based on Apple's popular Mac vs. PC ads. The videos were created by Community Christian Church for their services, and were uploaded to YouTube by Eric Bramlett, Creative Arts Director at the church. Each video has now ...

During tragedies like the recent shooting at Virginia Tech University, the church is looked to for comfort, hope, and answers. None of these things are easy to come by in the face of such obvious injustice, but we train our eyes on Christ and pray for comfort and grace to all involved.

Here at FaithVisuals.com, we know that you might be trying to figure out how to talk about the topic or address the ...

Editor's note: In the following excerpt from his book, The Hidden Power of Electronic Culture: How Media Shapes Faith, the Gospel, and Church, author and pastor Shane Hipps offers a prophetic call to the church. He wants followers of Christ to be aware of the ways our messages are impacted by the ways in which we communicate. Whether you agree or disagree with his assertions, we think these are important ...

One of the easiest ways for churches to start creating great video for worship is to begin with the "Person on the Street" interview. Made popular by Jay Leno on NBC's The Tonight Show, the "Person on the Street" is usually fun, entertaining, and educational—all at the same time. It's a great way to get a finger on the pulse of the culture at large. It's also a great way to start worship (or, ...

We recently had the chance to chat with Shane Hipps, author of The Hidden Power of Electronic Culture (and a FaithVisuals.com consulting editor). We talked about the importance of understanding how electronic media works, Marshall McLuhan's four laws of media, and how the power of visual media can also be used to manipulate. And that's just in this first half! We hope you find Hipps's insights as ...

Roughly one and a half million Americans go on short-term mission trips each year, and I would guess about one million digital cameras and camcorders go along for the ride. More and more churches are using video to help the entire congregation participate in these overseas trips. The entire congregation can't go to Mexico, but a video can do a lot to help church members understand and appreciate a ...